Identity Tones by John Madu
August 10, 2018 - August 31, 2018


by John Madu

This exhibition explores the effect of globalisation on African identity.

“The process is marked by the consumption of cultures that have been diffused by the internet, popular culture, media, and international travel. Shedding light on the contribution globalisation has had on the alienation of individuals from their traditions, this view may be modest   compared to the impact of modernity itself.

My subject matter is presented using portraiture and figurative symbolism, with forms of personal and recognisable iconography. Camera’s replaced with heads juxtaposing identity, bitten apples, motifs and symbols hold metaphorical connotations relating to how my subjects internalise or externalise experiences and situations they identify with.

The spread of popular culture via the internet and social media has created an increase in cross cultural contacts which is a good thing, but original cultural practices can be lost in the process such as with traditional music, and a decrease in the uniqueness of once isolated communities."